What is social media marketing?
How do we define social media marketing and what platforms are there? Social media marketing is a form of advertising that takes place on social networks. Instead of people using radio, TV or print advertising to promote products, they use social media platforms such as Facebook, Twitter and Instagram to target potential customers individually.
Social media is always a give and take. Assessing this situation properly can provide you with valuable information from your customers and build up a high level of customer loyalty.
However, a dialog also always involves risks, which is why it is important to have a clear strategy for social media marketing. In addition, it must be ensured that the personality of the company is communicated authentically. That's why we mainly offer consulting services in this area. If you want to outsource social media marketing completely, this is only possible if we know you, your company and your products very well and are in constant ex change with your company.
Social Media Google SEO Ranking
Social media signals and interactions are becoming more and more important for good Google rankings! More specifically, as fewer and fewer people are getting information only from company websites, social media is becoming more and more important for marketing. People prefer to inform themselves independently in forums, communities, on blogs. They ask their friends on Facebook and Twitter, etc. Thus, in the spirit of inbound marketing (being found by the customer), you should be present in these channels if you assume that your potential customers are using them.
Social media is not a one-way communication
Social media accounts are increasingly being supplemented with rating tools. Facebook is currently introducing this across the board, and testimonials are also becoming more important and present on Google. If your company, product, or services are rated positively, this has a positive influence on the perception of your company and, in the best case, has a salespromoting effect. Similar to word of mouth propaganda, you get a viral multiplication effect, your brand is advertised without you having to spend money on it. But the same effect can occur if you are negatively reviewed. Here it is important that you react immediately and take the criticism seriously. However, if you are afraid of criticism, you should remember that it also exists outside the social media world to get the chance to experience the criticism, and with the difference that here you'd in this way you can change many things for the better. Of course, it is crucial to monitor what is happening on social media platforms and respond quickly.
Marketing goals in social media marketing
- Increasing awareness
- Improvement of the image of the company or brand
- Improvement of search engine results
- Increasing the number of visitors to the website
- Gaining insights for product development
- Acquisition of customers
- Increase in sales
Requirements for social media marketing
- Knowledge of the target group
- Willingness to offer added value to readers
- Openness to new tools/developments/opportunities
- Flexibility to adapt to changes
- Time to engage in dialogue with target audience
- Freedom to try new things
- Courage to make mistakes
- Discipline to not get bogged down
- Willingness to invest in social media for the long term
Marketing platforms:
Instagram is an adsupported online photo and video sharing service owned by Facebook. Instagram is a hybrid of a microblog and audiovisual platform. It also networks.
Nearly half a billion users are registered on Facebook, each of whom has an average of 130 friends. If you manage to retain a user, every activity appears in the news reports of an average of 130 other users. But numbers alone are not enough in this area. The media data familiar from banner advertising has little influence on the success of a campaign here. Lasting engagement, open dialog, inclusion of the target group, mass dynamics, viral spread, direct feedback and transparency are keywords that describe the core of social media marketing.
Companies can use Twitter to publicize innovations, find employees or communicate with customers. Twitter is also suitable as a tool for internal corporate communication. For this purpose, different accounts are set up for various topics. To increase recognition and credibility, it makes sense to briefly describe the content.
Photo portals like Flickr, Pinterest etc.
Every user has the option of posting photo albums and making them visible either publicly or only to a certain group of users. Public photos can be tagged, i.e. with keywords that describe the photo such as architecture, Zurich, business, etc. Interesting for online stores (e.g. shoe store).
Video platforms like YouTube, Vimeo etc
YouTube is similar to Flickr, but in this case users post videos online. These can be rated and commented on. Each user can create their own channel comparable to a profile Tags are also used here to find the videos via search.
Conclusion
For companies that address younger target groups and offer well-known brands, social media marketing will sooner or later become a significant marketing component. It is important that the measures fit the brand image on the one hand, and on the other hand offer a clear added value to the consumer. Another crucial factor for success is to plan the engagement well and to choose the platforms and activities carefully, because social media marketing less as a campaign and more as a long-- apart from viral campaigns should be understood term engagement. At Bluming Advertising, you will find the specialists who will place you way out in front!